Its prime time and you are watching your favorite TV shows, soaps, scripted reality shows (in case you didn’t know), non funny laughter challenges, music hunts and the general circus that we call TV. And then when you are least expecting it, an ad pops up and of course kills all the continuity. Let’s face it; most of us don’t like advertising, especially when they are lame, boring and totally devoid of any creativity whatsoever. Take a look at the latest Axis bank TV ad for example (airs on the KBC show ad break). This shows a couple where the husband is suffering from a bad stomach and so he can’t go to the bank. (This is a disaster of gigantic proportions according to the wife). The bank comes in as the savior coming right to the couple’s doorstep (hmm seems economic slowdown has really taken effect).The message was that now you don’t have to go to the bank but the bank comes to you via phone banking.
Well our opinion on this ad is that the way the bank tries to communicate the message of phone banking is really not on. To us the impression came that the mere mention of Axis Bank gave the customer a stomach upset (quite possible don’t you think given the state of banking nowadays) and the benefit somehow doesn’t come across as strongly one would like. Another interpretation is that the ad is actually about some medicine meant to relieve a not so happy tummy ( Isabgul anyone?). But then we think this is a fantastic topic for discussion and debate.
So we would like you to tell us what you thought about this ad and how many of you though that this was an ad for a stomach ailment. Also do you think Axis could have done a better job?