Category Archives: MBA

Real Marriage now just a Reality show

The Indian Marriage

The Indian Marriage – Tamasha or Not? (Image Credit –

It is definitely risible but it is certainly true, real life marriages are now just a matter of reel life marriages.  Marriage involves so many emotions, sentiments, heart & soul of people and especially in India there is no such big event than a marriage. Be it a love or arranged marriage, it is the biggest occasion of anyone’s life. It is considered to be a pure relation between two people, a bond which is unbreakable, and an important part of Indian culture. From bride to groom, bride’s parents to groom’s parents, relatives everyone has their own sentiments attached to a marriage and so many hopes in their eyes. However, this has become a past tense, presently marriage is nothing but a business for most of the people in India, especially for our TV… Read the rest

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Obama’s Visit to India

US President Barak Obama’s recent visit to India generated no little amount of excitement with gossip flying about what kinds of Indian dishes the Obamas preferred and what gifts Michelle Obama was purchasing. However, more important than the cross-cultural experiences were the economic policies crafted during the meetings as leaders from these two powerful countries explored ways to work together to jointly build our two economies. According to Timothy Geithner, Secretary of the US Department of the Treasury, from 2004-2009, India’s exports to the US rose 40% while the US exports to India grew by 170%. After a dip in 2009, bilateral trade has already grown by 30% in the first half of 2010, and with strong support from both sides of the globe, it appears that US-Indian trade will only continue to increase in the months and years to come.

With increase in trade comes an increase in opportunity… Read the rest

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Is Vogue Fleeting?

Photo Courtesy

Vogue is all over place in today’s world. Vogue or Fashion generates from the need of time; from generation to generation and years to years and day to day fashion keeps changing. The trend in use becomes fad for people and so the new innovations in fashion become the latest trend. Hence, only one trend can never remain consistent, it may repeat but always changes.

Today’s fashion has been given so much of hype that even if one wears anything imprudent or fatuous, that is given the name of fashion. Now, take the case of saris in late fashion. Designers are getting innovative to take sari global. Today sari has become a fashion garment and has turned glamorous. The sari is creating waves abroad with its traditionally urbane look and glamour quotient. Sari are coming with different cuts some are… Read the rest

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The exciting world of graphic novel!

Hello friends, this is mainly for our pals interested in graphic design, and illustrating. But I guess copywriters can also benefit from having a peep, after all this is about telling stories and as we all know that the great ads that we all remember are slices of everyday life (remember the Dhara audio visual, where a little boy decides to leave home in a sulk and how he is enticed back home with the promise of hot jalebis?).

But let us get on with our subject: graphic novels. What are they exactly? They are essentially comics with a slight difference. Their subject matter is not restricted to the exploits of superheroes or mythical characters; rather they embrace the ordinary life and are either fictional or non-fictional in strain. In other words, they are just like a story or a novel or even a report,… Read the rest

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A Tale Of Two Kitties-The New CAT scoring format

CAT 2010 , A Better Common Apptitude Test from IIM

CAT 2010- Better this time?

In 2009, CAT, for the first time, decided to do away with the good old paper and pencil and instead embraced an online format. Another victory for technology? Not so much.

What with systems whimsically rejecting passwords, computers spontaneously shutting down, and students gaping in pure horror watching their dreams of  getting into the top mba colleges go bye bye. CAT 2009 was, to put it plainly, a flagrant embarrassment-for both the Indian Institutes of Management (IIMs), as well as Prometric, the globally acclaimed testing vendor commissioned by them for conducting the test.  They would’ve been quick to dive behind the “technological mess” excuse, but it’s not as if the question paper was entirely error-free either.

Prometric Logo

Prometric, No Disaster this time

Poor Sumitra Roy, Prometric India’s Managing Director, could be seen scuttling hither… Read the rest

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Whatcha Thinkin’, MBA Freshers ?

“How did it get so late so soon?
It’s night before it’s afternoon.
December is here before it’s June.
My goodness how the time has flewn.
How did it get so late so soon?”

The Freshers of an MBA College

As an MBA College freshman enters his college gates for the first time, he suddenly gasps as a volley of emotions hit him in an exciting, sudden and chaotic whirlwind. Foremost, he’s exhilarated. He’s made it! It’s the beginning of the rest of his life, a life which will see him as a person very much in control, with regard to his career, and everything else he can think of. Anxiety strikes him next- Will he fit in? Is he dressed okay? How long before he sinks in with a familiar circle of friends? Is ragging in MBA colleges really as harmless as they say it is? But most… Read the rest

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