Category Archives: CAT

The exciting world of graphic novel!

Hello friends, this is mainly for our pals interested in graphic design, and illustrating. But I guess copywriters can also benefit from having a peep, after all this is about telling stories and as we all know that the great ads that we all remember are slices of everyday life (remember the Dhara audio visual, where a little boy decides to leave home in a sulk and how he is enticed back home with the promise of hot jalebis?).

But let us get on with our subject: graphic novels. What are they exactly? They are essentially comics with a slight difference. Their subject matter is not restricted to the exploits of superheroes or mythical characters; rather they embrace the ordinary life and are either fictional or non-fictional in strain. In other words, they are just like a story or a novel or even a report,… Read the rest

Posted in Advertising and Communications, CAT, Graphic Design, MBA | 1 Comment

A Tale Of Two Kitties-The New CAT scoring format

CAT 2010 , A Better Common Apptitude Test from IIM

CAT 2010- Better this time?

In 2009, CAT, for the first time, decided to do away with the good old paper and pencil and instead embraced an online format. Another victory for technology? Not so much.

What with systems whimsically rejecting passwords, computers spontaneously shutting down, and students gaping in pure horror watching their dreams of  getting into the top mba colleges go bye bye. CAT 2009 was, to put it plainly, a flagrant embarrassment-for both the Indian Institutes of Management (IIMs), as well as Prometric, the globally acclaimed testing vendor commissioned by them for conducting the test.  They would’ve been quick to dive behind the “technological mess” excuse, but it’s not as if the question paper was entirely error-free either.

Prometric Logo

Prometric, No Disaster this time

Poor Sumitra Roy, Prometric India’s Managing Director, could be seen scuttling hither… Read the rest

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